Our Story
The Pursuit of Excellence. Pürblack began with a simple yet ambitious mission: to create the world’s finest shilajit resin. This journey started during founder Nodari Rizun’s time in graduate school, where exhaustive research and meticulous testing led him to uncover the most potent shilajit-bearing rocks. Armed with this knowledge, he developed a proprietary manufacturing process that ensures the highest quality, purity, and efficacy of shilajit resin. This unwavering commitment to excellence remains the cornerstone of Pürblack’s identity today.
Nestled in the heart of Texas, Pürblack Inc. stands as a trailblazer in the nutraceutical industry, redefining wellness with unparalleled innovation and commitment. As one of the first shilajit brands in the United States—and the only one to manufacture exclusively in our own U.S.-based facilities—we’ve set the gold standard for quality, authenticity, and safety.
Our dedication to excellence is backed by six U.S. patents, representing years of scientific breakthroughs and a relentless pursuit of innovation. Pürblack doesn’t just produce supplements; we craft solutions designed to elevate human potential. From pioneering the shilajit of tomorrow to expanding into cutting-edge peptides and beyond, we are shaping a new era of nutraceuticals that honor ancient traditions while embracing modern science.
At Pürblack, our mission is clear: to empower high-performing individuals with products that deliver real results. Rooted in integrity, sustainability, and respect for our planet, we are proud to be the trusted choice for discerning customers seeking natural, effective wellness solutions.
A Milestone Year: 2012 and the Birth of a Legacy
In 2012, Pürblack released its inaugural batch of resin under the name “Pure Raw Shilajit.” From this pivotal moment, Nodari made a promise that has guided the company ever since: the resin would continually evolve and improve. This commitment to refinement set the standard for excellence and innovation, ensuring Pürblack’s leadership in the field.
This vision was brought to life through collaboration. Nodari joined forces with branding expert Mark Simmons, who proposed the name Pürblack® and envisioned the brand’s identity. Renowned tonic herbalist Rehmannia Dean Thomas added profound purpose and spirit to Pürblack, co-authoring “Shilajit, the Resin of Life” in 2013. Out of respect for Rehmannia’s wisdom and guidance, Nodari chose to remain uncredited as an author, instead dedicating himself to advancing the resin’s quality and forging the next generations of innovation.
A Story of Innovation
Pürblack’s six U.S. patents stand as milestones in our journey, each representing a leap forward in quality, efficacy, and authenticity. As the world’s leading shilajit innovator, Pürblack has reached the 6th generation of genuine shilajit resin and is now actively working on the 7th generation—a testament to our relentless pursuit of excellence.
This distinction places Pürblack far ahead of an industry that largely lingers at the 3rd generation, solidifying our role as pioneers in creating transformative, science-backed nutraceuticals.
The 6th Generation Breakthrough: Revolutionizing Shilajit
The 6th generation of Pürblack’s shilajit resin represents a revolutionary step forward in addressing one of the most challenging aspects of genuine shilajit: its strong, distinctive taste and smell. True to our commitment to authenticity, Pürblack remains dedicated to producing shilajit exclusively as a pure resin—eschewing tablets, capsules, or tinctures, which compromise quality and efficacy.
Inspired by nature’s mechanisms of flavor and scent development through cross-pollination, we developed an innovative resin infused with a delicate coating of essential oils. The result is White Rabbit®, a groundbreaking shilajit resin that maintains its unparalleled efficacy while offering a more refined sensory experience.
This advancement exemplifies Pürblack’s ethos: to honor tradition, embrace innovation, and remain steadfast in our mission to deliver authentic, life-enhancing shilajit resin to those who seek the very best.
Beyond Shilajit: Embracing Tradition with Innovation
At Pürblack, we honor the rich tradition of shilajit as a cornerstone of ancient health practices, where it was often used synergistically with natural botanicals, precious metals, and superfoods. Embracing this time-tested wisdom, we’ve expanded beyond our flagship Pürblack Live Resin® to create a comprehensive system of supplements designed to work in harmony, enhancing the body’s natural potential.
Our approach merges tradition with innovation, ensuring that every product we develop not only respects its historical roots but also benefits from cutting-edge scientific advancements. Recognizing the unparalleled benefits of shilajit, we’ve meticulously crafted a suite of complementary nutraceuticals to amplify its effects and address the full spectrum of modern health and wellness needs.
The Power of Synergy
Our products are not standalone solutions; they are components of a larger, interconnected system—a holistic wellness approach where each element complements the others. At its core is Pürblack Live Resin®, the foundation of our offerings. Coated Silver® serves both as a standalone powerhouse for immune support and as a key ingredient in Immunity Max, elevating the resin’s effectiveness. Pürblack Peptides further amplifies the system’s regenerative and performance-enhancing properties, working in harmony with the resin.
Together, these products create a comprehensive wellness system that bridges ancient wisdom with modern science, delivering transformative results for mind and body.
At Pürblack, we are committed to redefining wellness. By blending the traditional with the innovative, we empower our customers with products that work together—or stand strong alone—to elevate health, performance, and longevity.
Innovating Beyond Boundaries: Coated Silver®, Immunity Max, and Pürblack Peptides
In 2017, we launched Coated Silver® in collaboration with Dr. Calin V. Pop, MD, introducing an advanced colloidal silver technology developed by Professor Dan Goia, Ph.D., at Clarkson University, USA. This groundbreaking product set new standards in colloidal silver solutions, offering unparalleled efficacy and safety as a standalone immune-support supplement.
Building on this innovation, we incorporated Coated Silver® into Immunity Max, our enhanced shilajit resin formulation. This fusion combines the immune-boosting properties of Coated Silver® with the transformative benefits of shilajit, creating a powerful, all-in-one
solution for optimal immunity and resilience. Together, these products showcase our commitment to integrating tradition with science to deliver cutting-edge wellness solutions.
In 2022, we introduced Pürblack Peptides, a revolutionary line of targeted non-synthetic peptides inspired by the regenerative properties of shilajit. Designed to work synergistically with our Live Resin®, these peptides provide powerful benefits, from enhancing physical and cognitive performance to reversing signs of aging. This milestone reflects our dedication to creating a complete system for optimal health and vitality.